Huehuetenango (pronounced “way-way-teh-NAN-go” if you're feeling brave) is one of the most famous coffee-growing regions in Guatemala. Here coffee isn’t just a crop; it’s a way of life, with around 80% of the local population making their living from it in one way or another.
Meet Emilio Villatoro who’s been growing coffee with his family at their farm La Montana for the past 20 years. Perched high on a mountainside in Huehuetenango, it’s a place of epic views and even better coffee. Emilio usually contributes cherry to a regional blend, but his coffee is so good it’s earned a spot as a single estate lot all on its own.
We source this coffee through Primavera, a green coffee importer specialising in Guatemalan coffee. Primavera’s not into old-school power structures that define producer relationships by power and capital. Instead they’re rewriting the rules to focus on fair sustainable relationships that put farmers first.
Primavera’s work on the ground is all about making a real impact where it matters most: fair pricing, agronomy support and helping farmers manage their costs with easy-to-use accounting tools. They also hand out guidebooks packed with monthly checklists and maintenance schedules to make sustainability a part of everyday life. On top of that, they run workshops designed specifically for women producers, tackling the unique barriers they face in accessing agronomy resources.
